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Via Barberia is the new product line for wet shaving born from the esteemed experience of Pennellificio Omega SpA. Renowned for their shaving brushes, it is named after the famous street in the Old Town of Bologna. Rustic and sophisticated, this line of shaving creams and soaps are comprised of three selections of scents. Smooth and luxurious, Via Barberia shaving products are the epitome of luxury. 

Aquae, fructi, and herbae, these ranges are designed for diverse preferences in mind. Aquae is infused with almond oil so that sensitive skin can receive the nutrients that it needs. Made with vegetable glycerin, skin will be nourished with essential vitamins. Fructi contains collagen and argan oil to make skin firm to the touch and to prevent signs of aging. Made for those who want to reduce the look of fine lines and wrinkles. The Herbae line is created with beeswax and argan oil so that people can be in touch with nature. Infused with the most natural ingredients for an intoxicating experience. 

The Via Barberia Aquae After Shave Serum is made for those who experience a rough shave on a daily basis. Inflamed and irritated skin creates redness, so the serum is made to soothe those symptoms for a virile look. Sold with their shaving creams as well. 

About our company was established with a singular focus on helping barbershops and salons thrive by serving them with our four pillars:

  • All the barber supplies you need in one place
  • The lowest price promise
  • A premiere loyalty program
  • Talk your way (you choose your preferred means of communication)

Please note - only sells to professionals on a wholesale basis.