RazorPit

RazorPit came about as an unexpected innovation in a saturated market. Morten Kjeldsen and his friends, Jesper Hvejsel and Mikkel Salling were frustrated with the high costs of razor blades that only lasted a few shaves. For a more effective solution, they tested three different razors for 21 days to see their skin's reaction to the blades and the effect it had on the blades themselves to discover that there is a particular coating that dulls the blades. 

Upon that discovery, they came up with a patented friction-free technology to reduce blade wear to last longer than ever. It may be a difficult product to introduce to wet shaving enthusiasts who have long-time favourites, but we offer a complimentary service to showcase marketing strategies and sales tactics to help you get started. 

A razor built to last, RazorPit